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Digital
Marketing

1-Month Part-Time OR 2-Week Accelerated Training

Social Media Marketing

Understand the concepts behind growing a brand and audience through social media platforms.

Targeted Ads

Learn how to create and develop ads directed to the right audience. Produce the best results with your ads.

SEO and Keywords

Learn how to optimise your website in order to rank higher on search engine results. Gain and direct more traffic to your website.

Meet Your Support Team

At Ellae, we have a strong and well-informed team of experts to guide and support you whenever
you need it.

Learning Coordinator

Our learning coordinator is always available to provide the necessary tools and right environment for you to get the best.

Training Support

You can always get all the information you need about the classes, modules and curriculum,  dates and payments from our support desk.

IT Support

Get answers to all your technical questions from our IT support. Get information on required tools and software for the course.

What You’ll Learn

Unit 1: Digital Marketing Framework & Strategy


Define Digital Marketing; explore its evolution and the current landscape.

Define segments and the role segmentation plays in marketing.

Define your audience and build a target persona with a customer map.

Unit 2: Digital Marketing & SEO (Digital Marketing Strategy & Channels)


Describe the landscape of channels today and how channels are used

Differentiate between broadcast, direct, and social channels

Identify the relevance and role of various channels for your business and customers

Define channels that you will use in campaigns, and where your approach is paid, earned or owned

Explain how to use channels to market to the right customers at the right time.

Unit 3: Paid Social & Advertising (Paid Search, AdWords, & SEM)


Perform keyword research analyzing search volume and competition

Apply keyword and search intent targeting to your business

Define click bidding and bid management, budgeting

Create your own AdWords campaigns

Evaluate results and optimize AdWords

Review key metrics and KPIs for SEM

Outline the process for running a social ad campaign

Create and manage a social ad campaign for Facebook, Twitter, and/or Instagram

Identify the data that is available from social media platforms and how it can be used

Create and distribute UTM-coded links

Interpret metrics to optimize paid social strategies across platforms

Select appropriate social media platforms for a brand and specific campaigns

Unit 4: Content Marketing & Social


Outline the process for developing content campaigns

Create a content plan with key messaging, content mapping, distribution and measurement

Develop a Native Advertising strategy to increase targeted reach of your content

Assess which content marketing tactics meet specific marketing and business goals

Determine the key metrics for measuring and optimizing content marketing tactics

Distinguish best uses and approaches to the primary social platforms

Select appropriate influencers for your project and determine your influencer outreach strategy

Curate and modify digital content across your social channels

Determine the role of community management in social media marketing

Identify metrics and KPIs for measuring impact of social media

Unit 5: Marketing Acquisition & Conversion Rate Optimization


Landing Pages, UX, & Lead Gen

Review best practices of digital marketing UX

Explore how on-site marketing works and the ways to optimize those efforts

Evaluate the design, functionality, and effectiveness of landing pages

Develop landing pages and forms for your business

Unit 6: Customer Engagement & Retention


Plan and prepare lifecycle marketing strategies

Map content and channels (like email) to your customer’s lifecycle

Plan, execute, and measure email-marketing campaigns

Gain basic familiarity with common tools of the trade

Get the curriculum in your inbox

Ellae training on digital marketing was a superb experience. I learnt a lot about optimizing websites, creating targeted social media ads and gaining the best results with little cost. I am excited.

Meet Your Instructors

You’ll be learning from highly skilled instructors with practical experience.

David Obisesan

Digital Marketing Lead,
Ellae Creative Design Agency

Tosin Olawore

Web Development Lead,
Ellae Creative Design Agency

Gideon Enobong

Creative Design Lead,
Ellae Creative Design Agency

Tuition

You can choose between our 2-week accelerated course or the 1-month part-time course.

2-Week Accelerated Course

Sept 4 – Sept 18 (2-Week)

Wed, Thurs & Fri
10am – 12pm
NGN 40,000

Sept 4 – Oct 4 (1-Month)

Mon & Tue
10am – 12pm
NGN 40,000

Make payments and reserve your seat

 

Visit Our Academy

Come around and take a look at our classrooms or have a chat with our support team.

Benefits of Taking Our Training

On the completion of your training, you get a very rare and privileged opportunity.

Upon completion of the Ellae Digital Marketing Training, the best students will be privilege of paid internships with companies we are in partnership with.

Get Answers

Here are the answers we have provided to frequently asked questions just for you.

How much is the course?

The digital marketing course is NGN 40,000.

What is the duration of the training?

The Accelerated course is 2 weeks long on Wednesdays, Thursdays and Fridays.

The Full-Time course is 1 month long.

Do I get a certificate?

Yes, you get a certificate after the completion of your training. You also get to intern with firms we are in partnership with.