1-Month Part-Time OR 2-Week Accelerated Training

Social Media Marketing

Understand the concepts behind growing a brand and audience through social media platforms.

Targeted Ads

Learn how to create and develop ads directed to the right audience. Produce the best results with your ads.

SEO and Keywords

Learn how to optimise your website in order to rank higher on search engine results. Gain and direct more traffic to your website.

Meet Your Support Team

At Ellae, we have a strong and well-informed team of experts to guide and support you whenever
you need it.


Our learning coordinator is always available to provide the necessary tools and right environment for you to get the best.



You can always get all the information you need about the classes, modules and curriculum,  dates and payments from our support desk.


Get answers to all your technical questions from our IT support. Get information on required tools and software for the course.

What You’ll Learn

Unit 1: Digital Marketing Framework & Strategy

Define Digital Marketing; explore its evolution and the current landscape.

Define segments and the role segmentation plays in marketing.

Define your audience and build a target persona with a customer map.

Unit 2: Digital Marketing & SEO (Digital Marketing Strategy & Channels)

Describe the landscape of channels today and how channels are used

Differentiate between broadcast, direct, and social channels

Identify the relevance and role of various channels for your business and customers

Define channels that you will use in campaigns, and where your approach is paid, earned or owned

Explain how to use channels to market to the right customers at the right time.

Unit 3: Paid Social & Advertising (Paid Search, AdWords, & SEM)

Perform keyword research analyzing search volume and competition

Apply keyword and search intent targeting to your business

Define click bidding and bid management, budgeting

Create your own AdWords campaigns

Evaluate results and optimize AdWords

Review key metrics and KPIs for SEM

Outline the process for running a social ad campaign

Create and manage a social ad campaign for Facebook, Twitter, and/or Instagram

Identify the data that is available from social media platforms and how it can be used

Create and distribute UTM-coded links

Interpret metrics to optimize paid social strategies across platforms

Select appropriate social media platforms for a brand and specific campaigns

Unit 4: Content Marketing & Social

Outline the process for developing content campaigns

Create a content plan with key messaging, content mapping, distribution and measurement

Develop a Native Advertising strategy to increase targeted reach of your content

Assess which content marketing tactics meet specific marketing and business goals

Determine the key metrics for measuring and optimizing content marketing tactics

Distinguish best uses and approaches to the primary social platforms

Select appropriate influencers for your project and determine your influencer outreach strategy

Curate and modify digital content across your social channels

Determine the role of community management in social media marketing

Identify metrics and KPIs for measuring impact of social media

Unit 5: Marketing Acquisition & Conversion Rate Optimization

Landing Pages, UX, & Lead Gen

Review best practices of digital marketing UX

Explore how on-site marketing works and the ways to optimize those efforts

Evaluate the design, functionality, and effectiveness of landing pages

Develop landing pages and forms for your business

Unit 6: Customer Engagement & Retention

Plan and prepare lifecycle marketing strategies

Map content and channels (like email) to your customer’s lifecycle

Plan, execute, and measure email-marketing campaigns

Gain basic familiarity with common tools of the trade

Download Our Digital Marketing Curriculum!

  • Okedairo

    This course helped me acquire the necessary skills for digital and print design. I got first hand practical training in User Experience design. I look forward to creating better designs from now on!

  • Chima

    Branding my business now matter more than ever, thanks to Ellae Training

Meet Your Instructors

You’ll be learning from highly skilled instructors with practical experience.


Opeolu Adeyemi

Digital Marketing Lead,
Ellae Creative Design Agency

Tosin Olawore

Web Development Lead,
Ellae Creative Design Agency

Olatoun Ogunduyile

Creative Design Lead,
Ellae Creative Design Agency


You can choose between our 2-week accelerated course or the 1-month part-time course.

2-Week Accelerated Course

June 7th – 19th or
June 20th – 28th (2-Weeks)

Wed, Thurs & Fri
2pm – 4pm
NGN 40,000
Full-time  Course

June 1st – 29th

Mon & Tues
2pm – 4pm
NGN 40,000

Make payments and reserve your seat


Visit Our Academy

Come around and take a look at our classrooms or have a chat with our support team.

Benefits of Taking Our Training

Upon completion of your training on Ellae Digital Marketing Training, you get a very rare and privileged opportunity and the best students will be privilege to a paid internships with companies we are in partnership with.

Get Answers

Here are the answers we have provided to frequently asked questions just for you.

How much is the course?

The digital marketing course is NGN 40,000.

What is the duration of the training?

The Accelerated course is 2 weeks long on Wednesdays, Thursdays and Fridays.

The Full-Time course is 1 month long.

Do I get a certificate?

Yes, you get a certificate after the completion of your training. If you prove to be an exceptional student, you have the chance to intern with firms we are in partnership with.